SEO service for tradesmen that delivers real results
Trusted by 100+ trades businesses across the UK.
We help trades businesses get more local leads by ranking higher on Google with proper Search Engine Optimisation.
Our service includes a brand-new website built to rank and convert, as well as transparent communication and regular updates.
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
Landscaping
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
Driveway Installation
Excellent company, friendly, professional , great value. If you want you’re business to grow, these are the guys.
Mike Noden
Building Maintenance
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
Masonry & Landscaping
How our SEO service works
☑ SEO from day one
We build you a brand-new website with local SEO for trades already built in. That means your site is ready to rank from the moment it goes live. Whether someone searches “roofer near me” or “electrician in [your town],” we help your business show up in the results.
☑ We handle everything
We do all the work behind the scenes. This includes finding the right search terms, writing the content, link building, and setting up the technical parts of your site. We also create or fix your Google Business Profile, so you appear properly on Google Maps and local listings.
☑ Long-term growth
Once your website is live, we continue improving it every month. We track what’s working, make updates, and keep building your rankings. Local SEO for tradesmen gets stronger over time, so the longer you stay with us, the better your results. That means more leads and no need for paid ads. In fact, 60% of marketers now say inbound strategies like SEO are their main way to get leads, because they last longer and cost less over time.
☑ Made for trades
We specialise in being the go-to SEO agency for tradies. Over 100 tradesmen have used our service to grow their business, from roofing contractors and landscapers to electricians. Because we only work with trades, everything we do is designed to get results in your local area. Our trades SEO for builders and more is built around local searches that lead to real results.
☑ Website included
Your website will be made from scratch. No templates, no recycled designs. We build it around your location, your trade, and the customers you want to attract. It will be fast, mobile-friendly, and made to turn visitors into enquiries.
☑ Support when you need it
You’ll have access to 24/7 communication through WhatsApp, so you can reach us at any time. No waiting on emails or ticket systems. Builders often message us on WhatsApp for fast tweaks or updates to their SEO for local builders campaigns. We also send regular updates, so you always know what we’re working on and where your money is going.
Built for trades, backed by strategy
Keyword research
We find the exact phrases people are searching for in your area. We also check what your competitors rank for, so we can beat them in local search results.
Technical SEO
Your site will load fast and work perfectly on phones, which helps it rank higher. We handle all the behind-the-scenes setup to make sure Google can read and trust your site.
Data-driven strategy
We track every step of your SEO campaign: from searches to clicks and conversions. Then we focus on what’s working to bring in more results over time.
Google Business Profile
We fully set up or fix your Google Business Profile, so you show up on Maps when people search nearby. This is one of the first places customers look before calling.
New professional website
Your new website will be built from scratch for your trade and location. We’ll keep making changes until you’re 100% happy with it. And don't worry, the website is all yours.
High quality leads
We focus on high-intent searches from people who are ready to hire. That means more calls from real customers in your local area, looking for the service you provide.
Case study: Drive Tech UK - from DIY website to rank #1
Why the original website held Pete back
Pete runs Drive Tech UK, a driveway installation business based in Wolverhampton, serving customers across the West Midlands. Like many tradesmen, he originally had a website built for free by a friend. It looked decent at first glance, but the buttons didn’t work, there was no room for proper service descriptions, and it was just one page. That meant no way to rank well on Google. or turn visitors into enquiries.
Rebuilt from scratch, styled to match
We built Pete a brand-new website from scratch. He liked the look of the old one, so we kept the design style but added all the missing pieces. We created dedicated service pages, wrote helpful blog posts, and made sure everything worked smoothly. His domain was transferred without any issues, and there was no drop in traffic or leads. In fact, this project helped shape how we now deliver tradesmen SEO. by including a full website rebuild for every new client.
Three jobs in one week - ROI achieved
Within just two months, Pete sold three driveway installation jobs in a single week through his website. In an industry like his, that covered the entire year’s marketing cost. Since then, we’ve continued to grow his site’s presence with local SEO. He now ranks:
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#1 for concrete driveways Wolverhampton
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#2 for driveways Wolverhampton
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#3 for concrete print drive
(and we're working on improving those!)
Pete’s not just a happy client - he’s referred us to his business owner friends. That kind of trust means the world to us.
We apply the same winning strategy to other trades too, including electricians, landscapers and roofer SEO clients. Our process works the same for all trades, including local builders using SEO to grow their visibility.
"Patrick & Charlie are absolutely brilliant at what they do... Completely rebuilt my website and got me flying up Google in no time. Hands down the best investment I've made for my business... I’ve already recommended them to all my business owner friends."
Pete Murphy, Drive Tech UK
★★★★★
Why choose Slingshot instead of another SEO agency?
We’re not a faceless agency. Slingshot is a small, hands-on team that works directly with tradespeople across the UK. We’ve helped over 100 trade businesses grow with proper websites, tradesman SEO and digital marketing that actually brings in leads. You’ll always deal with us directly. No account managers, no hand-offs, just clear advice and work that gets results.
What makes us different is how we deliver. We don’t just build you a website and walk away. We handle everything from strategy and content to tracking and support. That includes transparent updates, open communication, and honest advice. We stay focused on what works, so you get more calls, more enquiries, and more booked jobs.
We also understand trades. We’ve worked with roofers, landscapers, driveway installers, electricians and more. That means your site isn’t just designed to look good, it’s built to bring in real leads in your area. We know what your customers are searching for, and we’ll make sure they find you first.
What does our website design for tradesmen look like?
Built from scratch, never from templates
Every website we build is made to order. We don’t use templates or recycled designs. We start from scratch and shape the site around your trade, your goals, and how you want your business to look online. Whether you’ve already got a clear style in mind or want us to lead the design, we make sure it feels like yours. No two trades businesses are the same, and your website shouldn’t be either.
Pages that cover everything your customer wants to know
A typical trades website includes a clear homepage that introduces your business and builds instant trust. We also create a dedicated service page for every type of work you offer. These explain what you do, how you do it, and where you operate. An about page adds background on your team and builds credibility. This structure helps both visitors and Google understand your business, so it performs better online.
Designed to turn visitors into customers
We build with purpose. Every website is filled with well-placed call-to-action buttons, enquiry forms, mobile-friendly contact options, and trust signals like reviews and accreditations. Combined with smart keyword targeting and a solid SEO setup, this gives your business the best chance of turning clicks into calls, and calls into paying jobs.
Why choose SEO over other advertising methods?
Bark (and similar platforms) cost more than you think
Many tradesmen use lead apps like Bark, Checkatrade and MyBuilder, but these sites often work against you. You have to pay just to bid for each job, even if you don’t win the work. Most of your time is spent chasing cold leads who are shopping around for the cheapest price or not ready to hire. That’s money and time gone with nothing to show for it. Worst of all, you’re building someone else’s platform, not your own roofing business or construction company.
Meta Ads don’t catch people when they’re ready
Meta Ads (like Facebook and Instagram) can be useful for raising awareness, but they don’t attract people who are actively searching for your service. You’re competing with dog videos, memes and holiday photos. Even if you get leads, they're often window shopping. And once you stop paying, the enquiries stop too. SEO works the other way; it puts you in front of people at the moment they’re looking, and your visibility keeps growing month after month.
Google Ads stop working when the budget does
Google Ads can bring in work, but there’s a catch. 94% of people skip past paid results and go straight to the organic listings. That means you’re missing out on the vast majority of customers. And just like Meta Ads, when your budget runs out, so do your leads. SEO takes longer to build, but it delivers more trust, higher click-throughs, and long-term results without ongoing ad spend.
SEO builds a long-term asset for your business
That’s why we focus on SEO for tradies. It compounds over time, helps you appear for high-intent local searches from potential cusotmers, and builds your brand instead of borrowing someone else’s audience. With a proper SEO strategy, your results don’t disappear when the budget pauses. You’re building an asset: a website that brings in leads, ranks well and grows with your business.
Transparent pricing
We set the tone by setting clear expectations from the start.
£600/month, all-in
Our trade seo service costs one flat monthly price, no VAT, no hidden extras.
✓ Brand new website
✓ Full SEO service
✓ Local keyword targeting
✓ 24/7 WhatsApp support
✓ Google Business Profile optimisation
✓ Monthly reporting
✓ Content creation
✓ Ongoing updates
We keep it simple. One monthly price covers everything you need to get found online and turn visitors into customers. You get a bespoke website, proper SEO built in from the start, and support that’s actually there when you need it. No added fees, no surprises - just results.
Website
SEO
Support
Reporting
Results
Visibility
Frequently asked questions
Q: What happens when the service ends?
A: You will completely own your website and that will continue to run as is, so long as you continue to pay the hosting fee (approx £15 per month). Your website will still rank and bring in some leads, especially if it’s been live for a while, but SEO works best when it’s active and improving. If you stop completely, results will slowly decline over time, as competitors outrank you and Google updates its preferences.
Q: Do I need a new website? Can’t you just optimise my current one?
A: We’ve tested both. Old sites usually have problems - poor structure, missing service pages, slow load times, or broken buttons. So we build a new site for you, properly optimised from the start. We can keep the same style if you like, but we rebuild it the right way so it actually ranks and converts.
Q: How soon will I start seeing results?
A: SEO for trade businesses takes time to build, but we get to work from day one so you start seeing progress quickly. Most clients see enquiries in the second quarter. The length of time largely depends on two factors: your existing rankings, and the competition in your area. “Near me” searches doubled in just one year, and they’re still growing, so SEO is as a matter of when, not if.
Q: What happens after I fill in the form?
A: We’ll be in touch within one working day to schedule a quick call, so that we can learn about your business, services and area. We explain how everything works and if you're happy, we will get to work. We start by building your new website, writing the content, and setting up everything for SEO. You’ll get regular updates through WhatsApp, and your site usually goes live within 2–3 weeks.
Q: Will I know what’s working?
A: Yes. We send clear updates and regular reports showing what keywords you’re ranking for, how many enquiries you’re getting, and where leads are coming from. Whether you’re a sole trader landscaper, running a construction business, or looking for SEO roofer results, you’ll always know what we’re doing and why.