SEO AND GOOGLE ADS FOR UK CONSTRUCTION AND TRADE FIRMS
Marketing for the work you want
You've got the teams and the reputation. We get you in front of customers with the budgets to match, so the enquiries coming in are for work you actually want to take on. SEO, Google Ads and a new website where you need one, all inside one monthly fee.
Free search report for the jobs you want more of
Who's searching for that work in your area, and why your competitors are showing up for it instead of you. No charge, no obligation.
★ ★ ★ ★ ★ RATED 5.0 ON GOOGLE AND TRUSTPILOT
100+
TRADES BUSINESSES GROWN
5.0★
GOOGLE & TRUSTPILOT RATING
£1.8M+
GENERATED FOR OUR CLIENTS
UK-based
ALL WORK DONE IN BRITAIN
WHY IT MATTERS
Why busy firms still get the wrong enquiries
Once you've got a few teams on the go, getting the phone to ring isn't usually the problem. It's who's on the other end. Small jobs you'd rather pass on, people ringing round five companies for the cheapest quote, enquiries from areas you don't even cover. Someone in the office still has to deal with every one of them.
Most of that comes down to the website. One general services page tells Google you do a bit of everything, so it sends you a bit of everything. And most agencies report on clicks and traffic, which tells you nothing about whether any of it turned into work worth having.
What fixes it is fairly boring. A page for each service, real project pages showing the kind of work you want more of, and ads running underneath aimed at the same jobs. Then we judge it on what actually came in.
MADE FOR ESTABLISHED FIRMS
A marketing agency for established firms, not everyone
We're Charlie and Patrick. Two people, based in Cheshire, working with trade and construction firms across the UK. The guys in those photos are the ones doing the work, and the ones you'll be messaging when you've got a question. There's nobody behind us to pass you on to.
We're the right fit if you've got teams on site and jobs worth thousands rather than hundreds. If you're a one-man band just getting started, we're probably not the right agency yet, and we'd rather tell you that up front.
✔ A new website where you need one
✔ Google Ads and ad spend inside the fee
✔ No delegated account managers
✔ WhatsApp access to both of us
✔ Plain English monthly reports
✔ Month to month, no long tie in
✔ UK trade and construction specialists
PROOF
Real results for trade and construction firms
Three of our clients, with the numbers as they came out of Search Console.
GLASS STRUCTURES
Consistent national enquiries for high-value glass structure projects
Generating six-figure enquiries
£650k+ added from SEO
Leads are high intent and high ticket
A tighter search focus put a specialist glass company in front of serious buyers UK wide.
INSPECTION SERVICES
Brand new website that paid for itself by month three
Paid for itself in month three
0 to 30+ enquiries in ten weeks
1 to 108 clicks a month
An inspection company burned by past agencies, finally getting real enquiries online.
DRIVEWAYS
From a broken one-page website to steady local enquiries
72x more organic clicks
£13.2k added in month two
63x more impressions
"Best investment for my business hands down" - Pete Murphy, Director
WHAT YOU GET EVERY MONTH
What's included in the monthly fee
One monthly fee covers all of it, including the ad spend and a website where you need one. No separate invoice, no add-ons.
01
Keyword research
We use Semrush to find what people planning the jobs you want actually type into Google in your area. Then we go after the searches that bring in serious buyers, not just the ones with the biggest numbers.
02
Website build
Where you need a new site, we build it from scratch on Wix Studio around your business. No templates. One page per service plus real project pages, so Google understands exactly what you do and who it's for.
INCLUDED AS STANDARD
03
Google ads
SEO compounds but it's slow. Ads bring enquiries in within the first few weeks, aimed at the jobs you want, with the searches that bring in small jobs filtered out. We manage the campaigns and the ad spend comes out of your fee.
AD SPEND INCLUDED
04
Google Business Profile
Your listing in Google Maps and the local pack at the top of the results. For most local firms it's the single biggest source of phone calls, so we make sure it shows off the work you're proud of.
05
Content & link building
Monthly blog posts answering the questions people ask before they commit to a big project, plus links earned from real sites that get real traffic. We don't buy cheap links.
06
Reporting
Plain English updates with Search Console screenshots, and a record of the enquiries that came in so you can see what's worth chasing. Plus a WhatsApp group with both founders you can use any time.
RISK SITS WITH US
Two guarantees, in writing
GUARANTEE 1
Full refund if we don't beat our fees
If after twelve months the revenue our work brought in isn't more than what you've paid us, you get all of it back. Every pound.
GUARANTEE 2
No second payment until your first lead
You pay for month one. We don't take the second payment until someone has got in touch about your services off the back of our work. Google Ads is what makes that safe for us to offer.
Google & AI Rankings | Lead Apps | Facebook Ads | Word of Mouth | |
|---|---|---|---|---|
Buying intent | High. They typed your service and their town into Google. | Varies, but the same job went to four other firms. | Low. They were scrolling, not shopping. | Very high. You've been personally recommended. |
Time wasters | Few. Searchers with a specific term know what they want. | Plenty. You chase people who never meant to book. | Lots. Cheap enquiries, low close rate. | Almost none. |
Pick the jobs you want | Yes. We target the services and areas you want more of. | No. You bid on whatever gets posted. | Roughly. You target an area, not a need. | No. You get what you're given. |
Predictable month to month | Yes, and it grows rather than flattens. | Yes, while you keep paying. | Yes, while you keep paying. | No. Completely unpredictable. |
Speed to first enquiry | Weeks. | Days. | Days. | Whenever it happens. |
Yours if you stop paying | Yes. The website and organic rankings belong to you. | No. Leads stop the same day. | No. Leads stop the same day. | Yes. It's your reputation. |
Word of mouth is the best lead you'll ever get. You just can't turn it up when you're quiet, point it at the jobs you actually want, or plan a year around it. Search is the one you can do all three with.
WHERE YOUR WORK COMES FROM NOW
Every marketing method, and what each one can't do
You're already getting jobs from somewhere. This is an honest look at the main methods, including ours.
LET'S TALK
Tell us about the work you want more of
Your trade, your area and the type of job you'd happily take ten of tomorrow. We'll come back with who's searching for that work near you, how many of them there are, and why your competitors are showing up above you.
Grosvenor House, 3 Chapel Street, Congleton, Cheshire, CW12 4AB
FAQ
Frequently asked questions
SEO, Google Ads management, the ad spend itself, and a new website where you need one. Also keyword research, your Google Business Profile, monthly blog content, link building and reporting. One number covers the lot, and you won't get a separate invoice for ad spend.
We price it against what an average job is worth to you, starting at £3,000 a month. That covers everything above, ad spend included. If your jobs are worth a few hundred pounds each, we're not the right fit, and we'll say so.
Rankings usually take a few months to build, depending on how competitive your area is and what shape your site's in when we start. That's why the ads go live in the first few weeks, so you're getting enquiries while the SEO catches up. One driveway company we work with added £13.2k in month two.
Mostly trade and construction firms, because that's where we know the work and the customers best. If you're a UK business that wins local work through Google, with a team behind you and jobs worth thousands, we're happy to talk.
No, it's month to month. We'd recommend giving it three months so you can see the effect properly. If you'd rather sign for twelve months, we waive the setup fee.
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